New boutique in Porto Cervo for Rolex and Rocca

Rolex And Rock have announced the opening of the new boutique in Costa Smeralda. Located in the central square of Porto Cervo, a meeting point for those who frequent the well-known Sardinian resort, the space fits harmoniously into the context of the small village.

“We are honored to be a partner of this brand of Swiss watchmaking excellence, and to have opened the new Rolex boutique in Porto Cervo together – he commented Giorgio Damiani , vice president of Damiani Group , of which Rocca is part -. Sardinia is an area of ​​great interest for Rocca, and this new opening is part of our strategic plan to strengthen the area. We are confident that we will offer Rolex customers an extraordinary shopping experience, which is part of our DNA."

Wrapped in an atmosphere reminiscent of marine environments, customers and visitors to the boutique will have the opportunity to live an immersive experience in the world of Rolex, discovering all the watch collections, from classic models to the more sporty ones.

The Damiani Group closed the annual financial statements as of March 31, 2023 with consolidated revenues exceeding 300 million, a double-digit increase compared to the previous year "confirming a robust growth trend". The Italian luxury jewelery and watchmaking company had filed its financial statements as at 31 March 2022 with consolidated revenues of 238 million euros, an increase of 69% compared to the previous year, highlighting the exceeding of pre-Covid activity levels.

According to estimates by Morgan Stanley , in 2022 Rolex's turnover stood at 9.3 billion francs (9.6 billion euros), an increase compared to the eight billion in 2021.