Milano Moda Donna: waiting for the new direction of Moschino, Blumarine and Tod's

The curtain rises today on the new edition of Milano Moda Donna. The event includes a total of 161 appointments: 56 physical fashion shows, two of which are double, five digital, 67 presentations, seven presentations by appointment and 26 events. This edition of fashion week marks three important debuts, that of Walter Chiapponi as creative director of Blumarine , Adrian Appiolaza , creative director of Moschino and of Matteo Tamburini, creative director of Tod's .

They will show Feben for the first time supported by Dolce&Gabbana And Sagaboi . The brands Marni and Elisabetta Franchi parades are back on the calendar. Presentations make their debut on the calendar Cozy Sunday , Jarelzhang , Khrisjoy , Maison Jejia , Raisa Vanessa . Also debut for the collaborations of three brands of the group Max Mara : Marina Rinaldy by Zuhair Murad , Max&Co with Richard Quinn , Weekend Max Mara by Lucy Hale . Monday 26 February will be dedicated to the digital contents presented on the Cnmi platform.

Among the events on the calendar: the 'Including Diversity' press conference organized this morning by the National Anti-Racial Discrimination Office of the Presidency of the Council of Ministers, National Chamber of Italian Fashion and African Fashion Gate. The press conference for the second edition of the Masters of Excellence Award, launched by Lvmh , Loro Piana and Confartigianto with Cnmi. The press conference of the Museo Del Tessuto Di Prato which has just presented the exhibition 'Walter Albini. The talent, the stylist'. The Cnmi Fashion Hub will be set up again at Palazzo Giureconsulti and this evening 10 Corso Como will reveal its new cultural spaces.

As part of the collaboration between Cnmi and Starbucks Reserve Roastery Milan , the brand Viviers will hold his presentation in the café in Piazza Cordusio. At the Sala Cariatidi of Palazzo Reale there will be a collective fashion show of three Chinese brands, the event is included in the calendar of events and inaugurates this new collaboration between Cnmi and Shenzhen Fashion Design Association .

The communication campaign of the Milan fashion week continues to explore representative and significant places of the city, this time the protagonist is the Milan Malpensa airport, the shots are by Antonio Dicorato with styling by Francesca Cefis Casoli .