Brunello Cucinelli, the new "beautiful factory" of Penne presented

It was presented yesterday in Council Hall of the Municipality of Penne the new “beautiful factory” of Brunello Cucinelli , which will be built in the town in the province of Pescara. The factory - we read in Italian press sources - is spread over 4,500 square meters in the Ponte Sant'Antonio area and will see the light in the spring of 2025, employing between 300 and 350 people. The project, consistently with the ideals that inspire the luxury brand, has the ambition of enhancing the territory by virtue of a long-term business vision. While waiting for the finalization of the project, last November 13th the activity of the Brunello Cucinelli Spa it began in a two thousand square meter rented warehouse, with the full-time employment of 75 workers and the aim of reaching 100 by the end of 2024.

Brunelli Cucinelli defined Penne as “a special place, where the tradition of the most refined Italian art and craftsmanship is best expressed in the creation and tailoring of men's clothing. The most beautiful cars in the world are made in Maranello, here the most beautiful jackets and dresses in the world." During the ceremony the president of the Abruzzo Region, Marco Marsilio added: “This is an important project, which enhances tradition, making Abruzzo tailoring increasingly competitive. The textile sector confirms itself as a driving force for the entire economy of the region and a source of valorisation of our territory".

The new hub will make use of "tidy, welcoming, full of light and surrounded by nature" environments, explained Cucinelli: "We will try to create all the best conditions so that our specialized workers and those we will train can renew the most fascinating Italian sartorial creativity , so greatly admired throughout the world."

After exceeding half a million in revenues in the first six months of the year, in the third quarter of 2023 Brunello Cucinelli achieved a turnover of 818.4 million euros , up by +27.5% at current exchange rates (+28.8% at constant exchange rates) compared to the nine months of last year. In the single quarter, the brand reported sales of 274.4 million, up 21.1 percent.